/ ME 

A Senior UX/UI Designer with over 12 years' experience for turning complex business and strategic propositions into simple, delightful experiences.

I design products and features from ideation to live; utilising data and research insights to achieve maximum engagement.

During my career, I've worked clientside and within creative agencies on anything and everything - be it campaigns, pitches, responsive sites, native apps, UI/UX, design systems, branding, packaging, OOH displays and retail environments.

My true passion lies in creating beautiful, digital products with the user at the heart of each process. My expertise has allowed me to lead small creative teams, enhance design systems, be at the forefront in pitching for new business and create user-centered design solutions for some of the world's largest brands.

/ SKILLS

• Creativity and Design – a fundamental desire to create consistent, beautiful and engaging content for end users
  
• Data-driven – analytical approach to translate and apply insights to every product and feature delivery
• Omnichannel – multi-channel experience in delivering digital content across web, app and mobile platforms
• Multifaceted – fusing experience in Human Computer Interaction, Information Architecture and UX/UI best practises alongside industry-standard tools to deliver best-in-class products
• Teamplayer – support, collaborate and engage with all colleagues whilst retaining the ability to prioritise and manage multiple projects

• Design tools: Sketch, Adobe CC
• UX tools: Sketch, Axure, Omnigraffle, Adobe XD
• Prototyping: Invision, Proto.io, Axure, Principle
• UX: Personas, Sitemaps, Customer journeys, A/B testing, Card sorting, Launchpad
• Frameworks: Agile/Scrum, Waterfall, Kanban
• Development: HTML, CSS
  

/ CLIENTS